Cotton. 100% Organic. 100% Peruvian. No dyes.

For millions of years, Peru has created a culture that encompasses the most varieties of cotton in the world. It is perhaps the first culture to have cultivated cotton. But it’s not only known as the first culture that cultivated cotton, it is also known today for the quality of its cotton as well as the organic and ethical methods that it employs. 

Peruvian cotton has never been genetically modified, because Peru passed a law forbidding GMOs. The use of permaculture, which translates into agriculture focused on sustainable development and respect for the ecosystem, is based on a desire to honor the raw material itself, as well as those who work with it.

Our cotton is handpicked, a sustainable method that increases the quality and sustainability of the cotton. In effect, handpicking the cotton ensures a much purer cotton, free from other parts of the plant (unlike cotton that is machine-harvested and often adulterated by additional parts of the plant, which makes the fabric more fragile). 

Our clothing, made from this extraordinary raw material, is of such great value to us, that in some way, we feel it gives us the occasion to pay homage to those ancestors who shepherded this great culture from generation to generation.

We use no synthetic fibers in our clothing. Cotton is a sustainable fabric that is beneficial for our health and the environment.

The varieties of cotton that we use are hypoallergenic and thermoregulatory. Because of their hypoallergenic nature, they are excellent options for people with sensitive skin or specific skin conditions.

Our materials have been cultivated without chemical products, which makes our clothing a perfect choice for those who want to reduce their environmental impact and choose clothing that has a positive impact on their well-being.

Our cotton is certified organic with USDA Organic and GOTS. It is certified ethically produced clothing with Fairtrade®.

Now, more than ever, to buy organic is to make an important political gesture. To say that we have a right to live healthily. To offer people a quality working environment. It’s because of this reality that Laumara exists today.

Pima Cotton (Gossypium Barbadense), is considered one of the most wonderful varieties of cotton in the world. It is naturally white, particularly silky, and incomparably soft. Its fibers are among the longest fibers available in any cotton in the world. This high-quality cotton, which is also called the “Silk of the Andes,” must be grown in the desert, along the Peruvian coast. Given that it represents only about 3% of cotton grown worldwide, it’s a material well known for its rarity and its quality.Although the name given to it comes from North American, Pima Cotton originated in Peru. Research has shown that it has been transported to numerous continents, and is the source of Egyptian Cotton. For hundreds of years, Pima Cotton has been synonymous with cotton that has the longest fibers, is the most fine, and is the most brilliant. We are honored to have ethically and organically sourced Pima Cotton at the heart of our products.

Native Cotton

The use of Native Cotton, the most ancient cotton in the world, dates back to the pre-Inca civilizations, from over 5,000 years ago. Native Cotton is known for its short fibers and natural coloring, free from dyes. Instead of the white of classic cotton, it has diverse hues of green, brown, and cream—more than you could possibly imagine. 

The Native Cotton that we use is a variety that grows only in the Amazon. It primarily grows three main colors: vicuna, moka, and avocado, all of which we use in our products. It is cultivated using permaculture, which enables the farmers who grow it to produce some of their food in the same plots of ground where they are growing Native Cotton. 

Native Cotton is unique because of its growing habits as well: It doesn’t grow as a plant, but rather a shrub of cotton. This specificity enables farmers to harvest from it year after year, as opposed to sowing a new crop each season. Thanks to Native Cotton, we are able to create naturally-colored clothing that is free from dyes.